Rewards Spinning Around

From Creative Executives more than once I heard:
- Don't specialize in Online Marketing, what for?

Read this illustrative article:
http://www.adweek.com/aw/content_display/creative/features/e3i8338a3cc42d9fb022037594abecbee55?pn=2

Prankvertiser's Mission and Vision

Mission: Set a bridge from brands' intrusive hype efforts to catch our attention to a “what’s-this-message-all-about?” analysis.

Vision: Hopefully someday, why not, we'll become consumers who distinguish creative and interesting ad messages from bla, bla, bla.