Differentiation: positioning's bottomline

Oh brands, poor brands, always triying to be different. If the advertising we are exposed (sometimes forced) to was really differentiated at all, then we wouldn't have to live with intrusive messages flodding our minds. Differentiation should be enough to counteract repetition.

Ad aspirants

Rewards Spinning Around

From Creative Executives more than once I heard:
- Don't specialize in Online Marketing, what for?

Read this illustrative article:
http://www.adweek.com/aw/content_display/creative/features/e3i8338a3cc42d9fb022037594abecbee55?pn=2

Prankvertiser's Mission and Vision

Mission: Set a bridge from brands' intrusive hype efforts to catch our attention to a “what’s-this-message-all-about?” analysis.

Vision: Hopefully someday, why not, we'll become consumers who distinguish creative and interesting ad messages from bla, bla, bla.